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Colossal sampling event today in New York City.
June 19, 2013
By: TOM BRANNA
Editor
Procter & Gamble is hitting the streets of New York today in connection with its new campaign, The Everyday Effect. Through the largest consumer event in the company's 175-year history, more than 40,000 products representing 25 P&G brands are being distributed throughout Manhattan. As previously reported by Happi.com, brands participating Cover Girl, Gillette, Duracell, Pampers, Old Spice, Febreze and Crest. Events will include delivery of everyday confidence through free barb...
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